I’m beyond honored (and a little giddy, if I’m being honest) to officially announce that I’ll be teaching a class at this year’s Association of Professional Piercers (APP) Conference in Las Vegas!
🎤 Class Title: Social Media Management
📍 Location: Las Vegas, NV – APP Annual Conference
📅 Date: July 15 – 21st 2018
This class is something I’ve been dreaming about teaching for a long time. Social media has become one of the most important tools in the toolbox for piercers and other professionals in our industry. It’s more than just pretty pictures—it’s about building community, cultivating your brand, navigating ever-changing algorithms, and being strategic about how we present ourselves online.
I’ll be diving into the nuts and bolts of platforms like Instagram, TikTok, Facebook, and more, showing how each one functions, what kind of content performs best, and how to make the most of what you’re already doing. We’ll talk about analytics, content planning, platform-specific trends, and how to balance authenticity with professionalism. Whether you’re just getting started or looking to take your studio’s social presence to the next level, I want to make this an educational, inspiring, and empowering session.
I’ve spent years experimenting, growing my audience, and helping other piercers do the same—and I’m so excited to give back to the community that’s given so much to me. If you’re attending conference this year, I’d love for you to register for my class and spend some time geeking out with me about hashtags, engagement, and the ever-mysterious algorithm.
This will be a fun, informative class filled with real-world tips from a piercer who knows what it’s like to do this every day. No fluff. Just facts, insight, and a lot of love for the power of connection.
See you in Las Vegas!
—Paul, IPRICKU